“The key point, according to CMB Image [corporate division of Colour Me Beautiful], is not to show too much flesh, because it will send the wrong signals. Short skirts, low-cut tops and trousers that are low-rise or not kept up with a belt are too revealing for any industry…CMB Image also emphasises the importance of grooming, because if you make an effort with your appearance it suggests that you will make an effort at work. Good grooming will give the impression of confidence. Tying long hair back will remove the temptation to twiddle it neurotically, and wearing make-up looks polished and suggests you get out of bed early enough to apply it…”

Colour Me Beautiful: ‘...A man of his stature should have his suits made for him. With his dark hair and eyes he needs a strong colour but one that appeals to voters… The jacket should be single-breasted to counteract his heavy chest… Single pleated trousers will give him room to move… His pink ties may make him seem in touch with his feminine side but as a prominent politician he needs something bolder to remind us that he is in control…But most of all he must smile and stand up straight. There is a lot of work to do.’

Image consultants can provide insightful and genuine advice to consumers helping to make their purchases justifiable... our [colour me beautiful] consultancy have been involved with many in-store events such as fashion shows, seasonal presentations, mini consultations and personal shopping events... these events enhance the consumers shopping experience, turning it into an event.

My make-up artist says my brown hair, blue eyes and neutral skin tone make my dominant colour type ‘soft’...I suit jade, olive and rose-browns... She holds swatches next to my skin and I can see her point... I discover olive-green pencil makes my eyes bluer and I’m using lip pencil for fuller lips. I’m thrilled. It’s all easy to recreate and I look a million times better.